"From this encounter at the Café Select, the idea of an exhibition of do-it-yourself descriptions and procedural instructions took shape, an exhibition that would mix contributors from different generations, different cultural backgrounds, and different disciplines, and one whose parameters would leave all contributors perfectly equal in the use of instructions. On paper napkins, we started to write down names of artists who we thought would be likely to deliver some fascinating instructions, even though they really hadn't used this modus operandi before. The list appeared infinite, with the result that do it was en marche as an exhibition that would always exist as a score until a venue could be found in which it could be interpreted and performed anew each time."
– Hans Ulrich Obrist