Typical Kate Bush fansDemographics Male, aged between 40 and 59, most commonly lives in the Midlands. Most likely professions are in IT, engineering and transport and logistics. Slightly leans to the right politically.
Lifestyle Likes Indian and Thai food, going to museums and galleries, watching live music and reading non-fiction. Favourite sports include track cycling, Formula One and motorcycling. Other interests include politics, science, international affairs and the radio. Most popular pet is a cat.
Personality See themselves as ethical, subversive, idiosyncratic but sometimes cantankerous and taciturn.
Brands Shops at Next, New Look, Dorothy Perkins, Zara and buys food from the Co-op. Banks with the Co-op, Blue Harbour is a favourite clothing brand, and the most likely car is a Suzuki.
Entertainment Favourite films include Brazil, The Mission and The Legend of Hercules. Favourite TV shows include Doctor Who, Twin Peaks and Spitting Image. Favourite music, as well as Kate Bush, includes the Eurythmics, Depeche Mode and Roxy Music.
Online Top Facebook pages are Kate Bush, David Bowie and Pink Floyd, while fans follow Mark Gatiss, Lauren Laverne, Bill Bailey and John Prescott on Twitter.
Media Spends 16-20 hours online a week, reads the Guardian, Private Eye, PC Pro, New Scientist and Viz. Likes watching the news on TV, as well as Family Guy and Pointless.